Daytona Dodge

Daytona Beach, Florida
8 Acres
48,000 Square Feet
+/- $8 Million

Scope

The Daytona Dodge project site and building accommodate approximately 700 vehicles and support new and used car sales, 28 air conditioned service bays, two standalone, quick lube bays, and a car wash. The site is approximately 8 acres and the building is 48,000 square feet. Land and building costs are approximately $8 million.

Description & Challenge

The resulting floor plan of this development provided a long rectilinear shape with the narrow showroom end fronting the high-traffic Interstate 95 exposure that the owner sought. Accordingly, the addition of an architectural element called the Blade dramatically expands the architectural mass and presence from I-95. This feature was rendered in the color red (to maximize presence) and ran the element through the interior of the showroom. The result was a strong and unique visible presence from the exterior and interior.